Bar the FOMO of not experiencing this fierce Apple tech update if you are an iPhone 15Pro or any iPad or Mac owner! The recent ‘Glow Time’ Event was all gaga about Apple’s latest public beta and Generative AI capabilities with the launch of iPhone 16. Apple’s Global Marketing Strategy is a multifaceted approach that revolves around wider acceptance, brand value, competitive advantage, and low imitation. Apple’s business strategy is vertically integrated where the company has advanced expertise edge in software, hardware, and services; all at the same time.
The ‘GlowTime’ Keynote Presentation saw Apple’s Head of Software Engineering, Craig Federighi stating that “Apple Intelligence is ‘at the heart’ of the iPhone 16 experience.” He further elaborated that the company had opened Apple Intelligence for public testing; days before the iPhone 16 hit stores which included some of Apple’s promised AI-powered writing tools, Siri Enhancements, and photo-library-connected requests.
You must be wondering what this ‘Apple Intelligence’ stands for and how far could you experience its implications in your routine life. Let us explore the hype around ‘Apple Intelligence’ and what follows next.
About Apple Intelligence:
Apple Intelligence is a personal intelligence system that uses artificial intelligence to help you get things done, write, and express yourself across your Apple devices. Apple Intelligence comes across as ‘AI for the rest of us’, that builds on the broader idea of your iPhone, iPad, and Mac to assist in the stated tasks.
Exciting Features:
Text proofreading, summarizing, and even changing the tone to professional, concise, and friendly are made a reality with this AI-powered feature.
Siri has received an AI makeover with a new animation around the border of the screen. It can now better understand your requests, including pauses and request changes all at once.
Quite identical to Google’s Magic Eraser; the iPhone will gain a feature that helps you remove unwanted objects; but you can manually maneuver over them or circle them to select objects or people.
This new version of the photos app will enable the creation of new memories through prompts, thanks to Apple Intelligence.
Apple will summarize multiple notifications coming from apps like Mail, Messages, and even third-party like WhatsApp.
With Apple Intelligence, the Mail app will show a one-line summary of all emails and display priority emails on top of your inbox. This shall help respond quickly to emails by using smart replies.
The phone app will let you record and transcribe calls with iOS 18 and with artificial intelligence, you can summarize these transcriptions saved in the Notes app.
Smart Capabilities:
Smart Apple Intelligence Tools Galore:
Why Apple’s Approach Matters?
Trust >> Control >> Innovation without Invasion >> Regulatory Compliance >> Ethical AI
Apple’s privacy-first approach to AI is more than just a marketing fluke. It transpires foundationally beyond the thinking of a relationship between technology and personal data. The approach delves deeper into the realms of trusting the transparent processes to regulate privacy big time.
The Future is Private!
From on-device processing to private cloud computing; privacy by design has been positioning it as a fundamental human right. Apple AI Intelligence is the way ahead as it strives to perform meaner tasks with greater attention. With the upcoming features including priority notifications, Chat GPT integration, additional languages, and platforms, and more- Apple Intelligence is on the roll for greater things ahead. Currently, it supports US English as the support language; and the future holds localization of English support to Australia, Canada, New Zealand, South Africa, and the UK. Starting this year, the year 2025 and beyond will be a witness to a worldwide mass deployment. However, it will not be available in China and the EU. So, fasten your seatbelts and wait for Apple Intelligence to spread its applications all over and realize big gains!
